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Tôi Yêu Marketing | September 28, 2022

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December 28, 2011 | 5

Sau chương trình New Year New You của anh Quách Tuấn Khanh, TYM đã học lóm được tuyệt chiêu đọc sách “ít mà nhiều”.

Tip 13:

Mua những cuốn căn bản, được nói … Read More


November 30, 2011 | 7

Sách hay không bao giờ cũ. Đến hôm nay, TYM vẫn ứng dụng rất nhiều lời khuyên từ tác phẩm này vào việc xây dựng mối quan hệ:

Tóm tắt sách "Đừng bao giờ đi ăn … Read More


November 14, 2011 | 5

Trở lại với một tác phẩm kinh điển, không thể không xem:

22 rules of marketing

View more presentations from Son Huynh

Sau một thời gian lăn lộn, nhìn lại những sai lầm … Read More


December 19, 2010 | 15

Từ khi ra mắt, “Cú đánh thức tỉnh trí sáng tạo” của Roger Von Oech luôn nằm trong top 10 quyển sách về ý tưởng hay nhất mọi thời đại. Không lý do gì bạn đọc yêu sáng tạo của … Read More


November 7, 2010 | 14

Tiếp theo về loạt bài Richard Moore, TYM xin giới thiệu đến bạn đọc quyển sách “Thương hiệu dành cho lãnh đạo – Những điều bạn cần biết để tạo được một thương hiệu mạnh” của ông. Đây là quyển sách đầu tiên của ông viết về xây dựng thương hiệu sau hơn 10 năm gắn bó với Việt Nam.

Các bạn xem Clip phỏng vấn Richard Moore trong chương trình “Người đương thời” (2006) để hiểu hơn về tác giả và quyển sách này nha:

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April 5, 2009 | 14

1. Kệ sách treo

“Phơi” sách thời trạng Quỳnh 2009 :bloody: :


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April 3, 2009 | 11


Trong bài phỏng vấn anh Lê Trung Hải về tầm quan trọng của thông điệp trong event, chúng ta đều thấy rõ để có một thông điệp hoàn hảo và hiệu quả là một công việc không hề đơn giản. May thay, một quyển sách mang tên “Made to stick” đã đến VN với tên “Ý tưởng kết dính” nhằm giúp ta giải quyết bài toán hóc búa trên. Xem tác phẩm của 2 anh em Chip Health và Dan Health có gì cho ta quan tâm nhé:

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March 12, 2009 | 16

Một quyển sách nói thẳng, nói thật những chuyện phía sau hậu trường của ngành công nghiệp quảng cáo tại VN. Những phân tích và dẫn chứng minh họa rất sinh động đã truyền cảm … Read More


February 20, 2009 | 6



Đừng để hình bìa và dòng headline “Bài tóan tuyển dụng của các công ty hàng đầu thế giới” chán ngắt trên đánh lừa bạn!!! “How would you move mount Fuji” thật sự là một quyển sách hay và đã truyền cảm hứng cho cộng tác viên Kiều Vân của TYM thực hiện một bài tóm tắt bằng Power

To ecogra�s latest audit 1st.

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